New Mexico Small Business Recovery Course

The University of New Mexico's Innovation Academy and STC.UNM are offering a special course to help New Mexico businesses at this critical time for our state's economic recovery. This is made possible thru a grant from the Department of Commerce Economic Development Administration called the NM EDA Rainforest University Center.

During this time of economic uncertainty, many New Mexico small businesses need to build or increase their online presence to offset a decline in retail in-person traffic, as well as grow businesses beyond New Mexico borders. The UNM online course for the community, New Mexico Small Business Recovery: Take and Expand your Business Online, will teach businesses e-commerce techniques including:

  • innovation processes and design thinking
  • evaluating needs to putting their business online
  • developing unique selling propositions or USP
  • constructing online business models
  • researching, selecting, and purchasing a high-value, keyword-rich domain name
  • exploring online web presence models (list building, web site, shoppable landing page, full e-commerce storefront, and/or utilizing established platforms)
  • developing an online web presence
  • identifying resources where businesses can get professional help with your online business planning, USP development, logo design, website development, storefront development, social media marketing, etc..

Other Details

This course is open to anyone in the community and available completely online. You will need to be able to access the internet and have a microphone/headset, small video camera or PC camera or tablet/smartphone.

The course will begin on June 3, 2020 and conclude July 10, 2020. Registration is through EventBrite.com at https://www.eventbrite.com/e/nm-small-business-recovery-take-and-expand-your-business-online-part-1-registration-103268392542?aff=ebdssbonlinesearch.  The course can be done on your own time and there is no set meeting time other than as scheduled throughout the program, though their will be occasional announced virtual office hours..

Cost

The course is being offered at our cost of $17. The 6-week course runs from June 3-July 10, 2020.

Instructor and Teaching Assistant

Bill Szaroletta, P.E.

Anna Kuuttila, (T.A.)

szar@unm.edu

annak@unm.edu

Course Objectives

The course will combine two highly-rate business texts with hands-on exercises to help businesses learn the basics of:

  • innovation processes and design thinking
  • evaluating needs to putting their business online
  • developing unique selling propositions or USP
  • constructing online business models
  • researching, selecting, and purchasing a high-value, keyword-rich domain name
  • exploring online web presence models (list building, web site, shoppable landing page, full e-commerce storefront, and/or utilizing established platforms)
  • developing an online web presence
  • identifying resources where businesses can get professional help with your online business planning, USP development, logo design, website development, storefront development, social media marketing, etc..

Prerequisites and Technical Skills:

No Prerequisites

Technical Skills should include ability to set up a Google account, perform basic web searches, and use Excel

Technical Requirements include:

  • A high speed Internet connection is highly recommended.
  • Supported browsers include: Firefox, Chrome, Microsoft Edge and Safari.
  • Any computer capable of running a recently updated web browser should be sufficient to access your online course.

CSB Community Books (required for Assignments)

  • Both Tanner Larsson's E-Commerce Evolved and Perry Marshall's 80/20 Sales & Marketing books are basically free plus shipping & handling.  

 

Course Schedule:

Module 1 (6/1/2020 – 6/14/2020)

Readings

No readings for Module 1, but please order both CSB 1 books: “80/20 Sales & Marketing” and “Ecommerce Evolved.” Links to purchase are in Course Syllabus.

Lecture Videos

Instructor Background (Completely Optional):

Slack Basics (This is application we will use)

Mental Visualization Techniques Module:

Sketching Module:

Design Thinking Module:

Identifying User Needs:

80/20 Rule and E-Commerce Principles:

Some E-Commerce Terms:

Keywords, Keyword Research, and Product Trends

Trend Hunter’s CEO, Jeremy Gutsche

Assignment for Module 1

Module 2 (6/15/2020 – 6/28/2020)

Readings

80/20 Sales & Marketing Chapters 1-18
Ecommerce Evolved Introduction

12 Core Principles of Ecommerce

Part 1 (Chapters 1-4)

Lecture Videos

Basics of a Product:

Physical Product Basics, Amazon & AliExpress:

Basics of Intellectual Property

Public Domain IP Business Ideas:

Downloadable Products:

Clickbank Overview:

JVZoo Overview:

Warrior+Plus Overview:

Researching Valuable Domain Names

Assignment for Module 2

Module 3 (6/29/2020 – 7/12/2020)

Readings

80/20 Sales & Marketing Chapters 19-Appendix
Ecommerce Evolved Part 2 (Chapters 5-7)

Part 3 (Chapters 8-10)

Final Thoughts

Lecture Videos:

Mailchimp sign-up link

Get Business Online With a Mailchimp Website

Mailchimp Shoppable Landing Page Setup

Fiverr.com sign-up link

JustDropped Domain Name Newsletter Signup Link

The Magic Platform (TMP) video

TMP Multiscraper video

Basics of Social Media Marketing                     (Links Coming Soon)

Assignment for Module 3