Contact Information:

Professor:  Bill Szaroletta, P.E., szar@unm.edu, 505-362-1944

T.A.:  Anna Kuuttila, annak@unm.edu

Create. Sell. Bank! Courses:

The three innovation-based, E-Commerce courses that currently comprise the Create. Sell. Bank! series are CSB 1, CSB 2, and CSB App. CSB 1 and CSB App are introductory courses, while CSB 2 is a next-level course. Graduate credit is available for these courses by signing up for MGT 551 (in the Fall) and MGT 552 (in the Spring). The course descriptions, grading, and course texts are listed on this page with more detail on the respective course pages referenced from the navigation bar above.

  • Set up accounts and learn to use world-class tools/services like Zoom, YouTube, PayPal, fiverr.com, etc.
  • Introduction to Innovation Processes and Design Thinking including:
    • Need Finding 
    • Problem Definition
    • Ideation/Brainstorming 
    • Prototyping
    • Testing
  • Overview of E-Commerce including:
    • Product and Service Business Options
    • Affiliate Marketing Basics with companies like AliExpress, JVZoo, and Warrior Plus, etc 
    • Explore Domain Terminology, Keywords, Finding Expired Domains, Flipping Domains, etc.
    • Setting up (and potentially flipping) one or more E-Commerce stores with Keyword-rich Domain Names
  • Overview on Pitching Your Ideas (and actually doing the "pitching") based on your Business Model Canvas

CSB-1 Books (required for Assignments)

  • The first three CSB-1 books are directly linked to Amazon's site so you add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling
     
  • Continue your use of world-class tools/services like Zoom, Slack, YouTube, PayPal, fiverr.com, etc.
  • Apply for an I-Corps grant through UNM to perform intensive market research for your product or service
  • Explore ways to scale your CSB 1 business idea using modern methods like:
    • Single sales pages, Social Media (Blogs, FB Groups, Instagram, etc.), Chatbots (Conversational Marketing), and Email Lead capture
    • Google Ads
    • Facebook Groups and Facebook Ads
    • Webinar (one-time and on-demand)

CSB-2 Books (required for Assignments) are directly linked to Amazon's and Perry Marshall's sites

  • The first three CSB-2 books are directly linked to Amazon's site so you add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling
     
  • Learn to use world-class tools/services like Zoom, Box, Slack, YouTube, PayPal, fiverr.com, etc.
  • Introduction to Developing and Marketing Data-Driven Applications and Agency Services for:
    • E-Commerce Storefronts
    • Interactive Dashboards
    • Chatbots (Conversational Marketing)
    • Mobile Apps for Local Businesses
    • Read four course books. 

CSB-App Dev Books (required for Assignments)

  • The first three CSB-App books are directly linked to Amazon's site so you add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling