Contact Information:

Professor:  Bill Szaroletta, P.E., szar@unm.edu, 505-362-1944

T.A.:  Anna Kuuttila, annak@unm.edu

Create. Sell. Bank! Courses:

The three innovation-based, E-Commerce courses that currently comprise the Create. Sell. Bank! series are CSB 1, CSB 2, and CSB App. CSB 1 and CSB App are introductory courses, while CSB 2 is a next-level course. Graduate credit is available for these courses by signing up for MGT 551 (in the Fall) and MGT 552 (in the Spring). The course descriptions, grading, and course texts are listed on this page with more detail on the respective course pages referenced from the navigation bar above.

  • Introduction to Innovation Processes and Design Thinking including:
    • Need Finding 
    • Problem Definition
    • Ideation/Brainstorming 
    • Rapid Prototyping
    • Testing
  • Set up accounts for Facebook, Instagram, Twitter, YouTube, and PayPal.
  • Overview of E-Commerce including:
    • Product and Service Business Options
    • Affiliate Marketing Basics with companies like AliExpress, JVZoo, and Warrior Plus, etc 
    • Explore Domains (Terminology, Keywords, Finding High-Value Domains, Exploring Expired Domains, Basics of Flipping Domains, etc.
    • Setting up one E-Commerce store using The Magic Platform with a Keyword-Rich Domain Name
  • Learn how to effectively pitch your ideas and techniques to help you record a professional, 90 second pitch video to Pitch Your Business

CSB-1 Books (required for Assignments)

  • The first three CSB-1 books are directly linked to Amazon's site so you add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling
  • Explore ways to scale your Create. Sell. Bank! 1 business idea:
    • Continue to build out Categories and Products in your E-Commerce Store adding in new products from Aliexpress.
    • Learn how to bring in products from Amazon and Ebay.
    • Expand utilization of Social Media (FB Groups, Instagram, Twitter, YouTube, TMP Blog)
  • Learn about advanced E-Commerce methods including:
    • Facebook and Google Ads
    • Sales Funnels including linking to PayPal.
    • Email Lead capture and Email Marketing
    • Cost Per Action (CPA) Marketing
  • Assemble a Webinar that explains your product or service.

CSB-2 Books (required for Assignments) are directly linked to Amazon's and Perry Marshall's sites

  • The first three CSB-2 books are directly linked to Amazon's site so you can add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling
  • Introduction to Developing and Marketing Data-Driven Applications and Agency Services for:
    • Interactive Dashboards
    • Mobile Apps for Local Businesses
    • Chatbots (Conversational Marketing)
  • Creating a Webinar to Market Your a Data-Driven Application Agency
  • Learn how to effectively pitch your ideas and techniques to help you record a professional, 90 second pitch video to Pitch Your Business

CSB-App Dev Books (required for Assignments)

  • The first three CSB-App books are directly linked to Amazon's site so you add them to your "shopping cart" one at a time and purchase them at the same time. 
  • Perry Marshall's 80/20 book is on special on Marshall's site for one cent plus shipping & handling